With an ageing population of people who are living younger lives for longer, health and wellness is a vital cog in brand consumer engagement. And it’s applicable to all brands from finance and automotive to the more intuitive fitness and food industries. Here’s the low down on why wellness is part of brand engagement DNA.
Women recognise and therefore prioritise wellness, especially as they progress past forty. But it’s also a time when they pulled in a million directions resulting in most of their time and energy being focussed on others. But what does this mean for brands?
by Brenda Della Casa We have all heard it many times that happiness is an inside job, and as with any job, succeeding takes dedication, consistency and hard work. Today, I am sharing five unexpected ways happy, healthy women live their fullest and most productive…