International Women’s Day 2018 was a watershed moment for brands with many using the opportunity to show their support for women and equality, with varying levels of success. As the only agency in the UK that specialises in helping brands to connect with women, we wanted to highlight the good, the bad and the ugly and give some top tips on how brands can get marketing to women right.
We Are SuperHuman
Over the last year, SuperHuman has been working with Boring Money to challenge the financial services industry to sit up and evolve its communications. It’s time to rip up the rulebook, lose the jargon and re-imagine financial information to make it more engaging and meaningful for real people and get more women investing.
Women are the most powerful consumers, driving the world’s economy. We’re also great money makers and savvy at saving too. Yet, there is a distinct lack of female investors. We look at the barriers to women investing and what brands can do to help.
Yardley of London has enlisted new strategic agency partner SuperHuman to bring its heritage credentials bang up to date in the lead up to its 250 year anniversary.
In this SuperHuman Women interview, Renée Elliot, Founder of Planet Organic and Beluga Bean shares her journey to creating two successful brands in the wellness space, how she manages her own wellbeing and what she thinks the future will look like for women and wellness.
With an ageing population of people who are living younger lives for longer, health and wellness is a vital cog in brand consumer engagement. And it’s applicable to all brands from finance and automotive to the more intuitive fitness and food industries. Here’s the low down on why wellness is part of brand engagement DNA.
Women recognise and therefore prioritise wellness, especially as they progress past forty. But it’s also a time when they pulled in a million directions resulting in most of their time and energy being focussed on others. But what does this mean for brands?
In this SuperHuman Women interview, Grace Fodor, Founder of Studio 10 and a true disruptor of the beauty industry, shares her insights into the perceptions of women and ageing.
In this SuperHuman Women podcast, Jo Elvin, Founding Editor of Glamour Magazine, shares her insights into the beauty industry and the perceptions the industry has towards ageing.
The last year has seen the rise of the 40+ role model. But, back on planet earth, the reality is, well, a little less real. When it comes to representing and portraying women over 35 years in brand marketing we have a long way to go, especially when it comes to beauty and ageing.
For the women who are changing the face of business and work through entrepreneurship, finding their tribe and like-minded female community is essential. But how can big brands get involved?
Data suggests that it will take 100 years to close the gender pay gap. At SuperHuman we think differently. Those that don’t want to wait till 2117 need to create their OWN future and there are plenty of opportunities for enterprising brands to get stuck in and help.