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We Are SuperHuman


SuperHuman Insight: Attitudes to menopause are changing

01 May 2018, Posted by admin in Wellness, Women

We asked over 1,000 women about their associations and attitudes to menopause. While there is much work to be done in changing associations, the report did suggest that attitudes are evolving and there is a group of women leading the way. But how can brands and the media get involved?

Menopause. It’s time for a rebrand

19 Apr 2018, Posted by admin in Wellness, Women

New research, commissioned by SuperHuman, has revealed that the cultural, medical and societal portrayal of the menopause is out of touch with how women live their lives today. An opportunity for brands? Absolutely! We explore some of the insights.

Marketing to Women 3.0 – why it’s good to remember that International Women’s Day isn’t Christmas

12 Mar 2018, Posted by admin in Women

International Women’s Day 2018 was a watershed moment for brands with many using the opportunity to show their support for women and equality, with varying levels of success. As the only agency in the UK that specialises in helping brands to connect with women, we wanted to highlight the good, the bad and the ugly and give some top tips on how brands can get marketing to women right.

SuperHuman’s mission to get more women investing

27 Feb 2018, Posted by admin in Finance

Over the last year, SuperHuman has been working with Boring Money to challenge the financial services industry to sit up and evolve its communications. It’s time to rip up the rulebook, lose the jargon and re-imagine financial information to make it more engaging and meaningful for real people and get more women investing.

Four reasons why wellness is…part of brand engagement DNA

17 Jan 2018, Posted by admin in Wellness

With an ageing population of people who are living younger lives for longer, health and wellness is a vital cog in brand consumer engagement. And it’s applicable to all brands from finance and automotive to the more intuitive fitness and food industries. Here’s the low down on why wellness is part of brand engagement DNA.

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