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We’re a Strategic Marketing Agency that helps brands to better connect with women. We create Campaigns for women led by women.
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We Are SuperHuman

 

Why We Need to Talk About Menopause in the Workplace

20 Sep 2018, Posted by admin in Menopause, Women, Work

Last week was a really quite exciting week at SuperHuman.  On a blustery Wednesday lunchtime we shared tapas in the basement of a Soho eatery with the ‘high priestess of gender balance’ and author of Why Women Mean Business,  Avivah Wittenberg-Cox.  Discussion, like the menu,…

Move over Millennials: Why sports brands need older women

20 Jul 2018, Posted by admin in Interviews, Women

Groundbreaking cycling writer Adele Mitchell is hot on encouraging older women to participate in sport and celebrating the very many women who already take part. Older women, however, are often invisible in sports advertising – so we spoke to Adele to find out why brands should be reaching out to them.

THE WOMEN WE SEE INITIATIVE – FOR CREATIVES TO TAKE UP THE DIVERSITY CHALLENGE WE NEED TO REFLECT OUR AUDIENCE

18 Jul 2018, Posted by admin in Women

The Women We See report by the GLA and UCL was published this week highlighting that in 2018 gender equality is still a problem in advertising and the women we see are not representative of the diversity we see in real life. At SuperHuman we fully welcome the call to action element of the initiative.  The point of the report is not just to raise awareness of the eponymous diversity issues, that many of us are aware of, but to challenge London’s creatives to show women as they.

Middle Age Explorers: Experience doesn’t just belong to Millennials

10 Jul 2018, Posted by admin in Healthy Living, Wellness, Women

When we think about the experience economy and the idea of doing more rather than owning more, we often think of Millennials and Gen Z leading the way. Yet in SuperHuman’s Invisible Middle research, we can see that the experience economy is not just for Millennials. SuperHuman found that 78% of 40+ women had an appetite to explore and have new experiences.

For women over 40, experience and doing things that inspire sits front and centre for so many of them. The data from SuperHuman’s research plays this out. The top five key concerns for women aged 40 plus are: keeping healthy, fitness, doing things that challenge them, friendships and careers.

5 things that I learned from the DIMA Summit yesterday

03 Jul 2018, Posted by admin in Events, Women

DIMA stands for Diversity in Marketing & Advertising and this week was their second annual series of the highly anticipated event.  DIMA Summit is the only event of its kind in Europe, bringing together the entire marketing and media ecosystem under one roof, with a focus on fostering greater diversity and inclusion in the industry.

Our Co-Founder Sandra attended and she’s shared the five things she learned with us here.

CELEBRATING THE START OF CANNES LIONS WITH 3 REASONS WHY SUPERHUMAN CREATIVE IS A GAME CHANGER FOR BRANDS

18 Jun 2018, Posted by admin in Women

Cannes Lions 2018, the festival of creativity, bursts into action today providing a high profile stage to address the gender imbalance in senior creative leadership. 

It is estimated that women make up 46% of the advertising industry, but account for just 11% of creative directors.  As both a Cannes Lions judge and mentor in the See It Be It initiative we are evangelistic believers in action speaking louder than words and this principle is central to our unique creative offer.  We have put a framework in place that means, whether the brief is a female-focused NPD or a brand that wants to better connect with women, our creative is always on the money for our clients.

SuperHuman Insight: Attitudes to menopause are changing

01 May 2018, Posted by admin in Wellness, Women

We asked over 1,000 women about their associations and attitudes to menopause. While there is much work to be done in changing associations, the report did suggest that attitudes are evolving and there is a group of women leading the way. But how can brands and the media get involved?

Menopause. It’s time for a rebrand

19 Apr 2018, Posted by admin in Wellness, Women

New research, commissioned by SuperHuman, has revealed that the cultural, medical and societal portrayal of the menopause is out of touch with how women live their lives today. An opportunity for brands? Absolutely! We explore some of the insights.

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