We Are SuperHuman | Women
We’re a Strategic Marketing Agency that helps brands to better connect with women. We create Campaigns for women led by women.
Strategic Marketing Agency, brands, women, campaigns for women, Advertising, Media Agency, London, Leadership,
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Women

 

SuperHuman Insight: Attitudes to menopause are changing

01 May 2018, Posted by admin in Wellness, Women

We asked over 1,000 women about their associations and attitudes to menopause. While there is much work to be done in changing associations, the report did suggest that attitudes are evolving and there is a group of women leading the way. But how can brands and the media get involved?

Menopause. It’s time for a rebrand

19 Apr 2018, Posted by admin in Wellness, Women

New research, commissioned by SuperHuman, has revealed that the cultural, medical and societal portrayal of the menopause is out of touch with how women live their lives today. An opportunity for brands? Absolutely! We explore some of the insights.

Marketing to Women 3.0 – why it’s good to remember that International Women’s Day isn’t Christmas

12 Mar 2018, Posted by admin in Women

International Women’s Day 2018 was a watershed moment for brands with many using the opportunity to show their support for women and equality, with varying levels of success. As the only agency in the UK that specialises in helping brands to connect with women, we wanted to highlight the good, the bad and the ugly and give some top tips on how brands can get marketing to women right.

6 No-Fail Ways to Build (and Lead) A Great Team

14 Aug 2017, Posted by admin in Women, Work

by Brenda Della Casa Building a great team is more than simply hiring the right people: you’ve got to make an effort to go beyond managing and motivate. Here are 6 ways to inspire greatness in those who work with you. 1 | Get clear about…

HOW TO BE THE ‘REAL DEAL’

10 Jul 2017, Posted by admin in Women

Is perfection or reality the most helpful inspiration for the next generation of women in business? Very recently I found myself at Cannes Lions (the festival of creativity). There I was, in a queue of incredible women, about to go on stage, to in-part our…

How do we make work that works for women?

08 Mar 2017, Posted by admin in Masculinity, Women, Work

Women have made progress in the new millennium. They are running countries, new media monoliths, major banks and even the ultimate bastion of machismo The Met. But when you scratch beneath the surface – or look at the average working women ‘having it all’ you…

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