Our Work

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Reinventing a heritage brand

digital and pr campaign

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PROVOKING A MOVEMENT

SUPERHUMAN CONNECTIVE INSIGHT

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TELLING A BRAND STORY

BRAND FILM AND SOCIAL CAMPAIGN

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DEMYSTIFYING A COMPLEX SUBJECT

CREATIVE HACK AND EXHIBITION

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ESTABLISHING A BRAND PURPOSE

SUPERHUMAN INSIGHT & CAMPAIGN

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New Product Development Launch

Campaign & Social Media Strategy

SuperHuman brought heritage brand Yardley bang up to date for the launch of their new millennial focused fragrance, the collection.

The Connective reimagined Yardley’s connection with British glamour and royalty, delivering a rock royalty inspired digital and PR campaign, with Tiger Lily Taylor and Rankin.

SuperHuman kick started #agelessgeneration movement with the Invisible middle report, uncovering insights into female 40+ consumers. It’s since been quoted countless times in media and responsible for the most shared article in The Telegraph, this insight, as well as inspiring and informing teams from Whistles to BMW.

Boring Money is a financial website that demystifies investment. SuperHuman created a humorous and irreverent film that set the brand apart in the financial industry. It hit the mark with over 100,000 views in one week.

Financial information is overly complicated and a turn off. For women, it’s a barrier that stops them planning for their future.
L&G and Boring Money wanted to highlight this important issue, challenge the financial services sector to communicate more effectively.

Working with the Connective, we staged a creative hack, to reframe overtly complicated and boring investment information so that real people ‘get it’.

This was showcased in a colourful, progressive and thought provoking art exhibition for national media and the industry, encouraging discussion and debate.

Neil’s Yard Remedies is on a mission to revolutionise the way ageing is portrayed in society and to celebrate the inner and outer beauty of women of all ages. Using the insight that 70% of women in their 40s and 50s feel they are largely ignored by mainstream media, to kickstart the Age Well Revolution campaign.

Working with the British Beauty council the campaign featured empowering stories from six incredible women told in a film and across magazines, posters and in-store. More than 1,000 women have shared their age well stories to date.

SuperHuman supported the launched Charlotte Tilbury’s signature fragrance “Scent of a Dream” to her 2m+ engaged social fans, delivering campaign that invited fans to step into Charlotte (and Kate’s) world of sensuality.