We Are SuperHuman | SuperHuman Women
We’re a Strategic Marketing Agency that helps brands to better connect with women. We create Campaigns for women led by women.
Strategic Marketing Agency, brands, women, campaigns for women, Advertising, Media Agency, London, Leadership,
68
archive,tag,tag-superhuman-women,tag-68,cookies-not-set,ajax_updown_fade,page_not_loaded,

SuperHuman Women Tag

 

Middle Age Explorers: Experience doesn’t just belong to Millennials

10 Jul 2018, Posted by admin in Healthy Living, Wellness, Women

When we think about the experience economy and the idea of doing more rather than owning more, we often think of Millennials and Gen Z leading the way. Yet in SuperHuman’s Invisible Middle research, we can see that the experience economy is not just for Millennials. SuperHuman found that 78% of 40+ women had an appetite to explore and have new experiences.

For women over 40, experience and doing things that inspire sits front and centre for so many of them. The data from SuperHuman’s research plays this out. The top five key concerns for women aged 40 plus are: keeping healthy, fitness, doing things that challenge them, friendships and careers.

Join the SuperHuman Connective
Helping brands better connect with Women. Be the first to receive our latest news, updates and keep up to date with all things SuperHuman. By clicking Subscribe Now, you are agreeing to our Privacy and Cookie policies.
Don’t worry.
Your details are safe and secure with us. We’ll never share your information with any 3rd parties. We’ll only send information you’ve signed up for and you can unsubscribe at any time.
Visit Us On FacebookVisit Us On InstagramVisit Us On TwitterVisit Us On Linkedin