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wellness Tag

 

SuperHuman Insight: Attitudes to menopause are changing

01 May 2018, Posted by admin in Wellness, Women

We asked over 1,000 women about their associations and attitudes to menopause. While there is much work to be done in changing associations, the report did suggest that attitudes are evolving and there is a group of women leading the way. But how can brands and the media get involved?

Menopause. It’s time for a rebrand

19 Apr 2018, Posted by admin in Wellness, Women

New research, commissioned by SuperHuman, has revealed that the cultural, medical and societal portrayal of the menopause is out of touch with how women live their lives today. An opportunity for brands? Absolutely! We explore some of the insights.

Four reasons why wellness is…part of brand engagement DNA

17 Jan 2018, Posted by admin in Wellness

With an ageing population of people who are living younger lives for longer, health and wellness is a vital cog in brand consumer engagement. And it’s applicable to all brands from finance and automotive to the more intuitive fitness and food industries. Here’s the low down on why wellness is part of brand engagement DNA.

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