Middle age is coming of age: Why brands shouldn’t ignore women over 4023 Oct 2017, Posted by Events in
At a time when a woman is in her prime, she becomes invisible in modern society. This has to change. The modern perennial woman is not ready to shrink into the background. She’s dynamic, passionate, wealthy and confident…and she’s not going anywhere.
Recently, we teamed up with TBseen and The Pool to commission research to show brands exactly what today’s 40+ woman is like (hint: not like her mother!) and why by ignoring her they are missing out on a huge opportunity.
Watch the video below to see the highlights from our event at Twitter HQ on why it doesn’t pay to ignore the perennial woman.
You can find out more about our work in disrupting the way brands and society think of the 40+ woman at www.wearesuperhuman.co.uk.