Fragrance icon Yardley of London calls in SuperHuman support31 Jan 2018, Posted by SuperHuman News in
Yardley of London has enlisted new strategic agency partner SuperHuman to bring its heritage credentials bang up to date in the lead up to its 250 year anniversary.
SuperHuman is a new breed of agency that specialises in helping brands to connect with women. The team is tasked with reinvigorating the brand by making it more relevant to a younger, ageless consumer.
The brand rejuvenation will kick off with the launch of a directional new fragrance collection, aimed at a younger audience, in Spring this year. SuperHuman is developing the new campaign whilst providing on-going strategic, creative and executional support to include PR and social. Their remit will also include Yardley of London’s luxury bath, body and home brand, Woods of Windsor.
“It is an absolute dream to be involved in the creative overhaul of such an iconic, national treasure of a brand. The opportunities to reconnect Yardley with women across all ages and reflect the brand’s timeless style credentials is very exciting.”
Sandra Peat, co-founder at SuperHuman
“SuperHuman really understand how the changing cultural attitude to ageing and beauty could be harnessed to help us better connect with our female audience. They are also a seamless one-stop shop offering challenging strategic input through to the day to day execution.”
Karen Cullen, Head of Marketing at Yardley London
About Yardley London and Woods of Windsor:
Yardley London and Woods of Windsor in the UK is the world’s leading purveyors of quality soaps and perfumes since 1770, Yardley London is one of Britain’s most established fragrance houses, renowned for creating beautiful, quality floral fragrances that are inspired by England’s diverse and varied flowers and are available as eau de toilettes, body sprays and luxurious body care products.
Woods of Windsor, originating from a small apothecary in Windsor, is an aspirational range of high quality, natural bath and body products inspired by the nostalgic romanticism, charm and wildness of an English country garden.
About Wipro Consumer Care and Lighting:
Wipro Consumer Care and Lighting Group has a strong presence in the branded retail market – personal wash, skin care, hair care, fragrances (Deodorants, EDT, TALC) and Domestic lighting products. Its major brands include Santoor, Chandrika, Aramusk, Yardley London, Woods of Windsor, Enchanteur, Romano, Safi and Dashing. In the domestic lighting segment Wipro has a complete range of Lighting products including LED Bulbs, Fluorescent Tube lamps, GLS Lamps, Compact Fluorescent Lamps and Lighting accessories.
About Wipro Limited:
Wipro provides comprehensive IT solutions and services, including systems integration, Information Systems outsourcing, IT enabled services, package implementation, software application development and maintenance, and research and development services to corporations globally. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. Wipro also has a strong presence in niche market segments of Infrastructure Engineering and Consumer Products & Lighting. For more information, please visit our websites at www.wipro.com.
SuperHuman is a strategic marketing agency that helps brands better connect with women. The agency is powered by The Connective a network of influencers who work across all aspect of SuperHuman work from insight to creative and production.
The agency was founded by Red Bull and Bacardi veteran Sandra Peat and IPG creative director and Cannes Lions judge Rebecca Rhodes to fill an urgent gap in the market.
For more information or case studies please contact SuperHuman at firstname.lastname@example.org or on tel: 07769261972
For more information visit: www.wearesuperhuman.co.uk